"Regent-Art" trades in paper and cardboard for printing industry. It brings to Russia printing materials from such renowned international concerns as Stora Enso, M-REAL, etc. It is one of the three Russia`s largest paper wholesalers.

"Regent-Office" is a distributor of office paper and stationery goods. It is the exclusive supplier to Russia of Colorit color paper (Vida Paper), Tecnis office paper (International Paper) and ZOOM (Stora Enso). According to market researchers, the ZOOM paper holds 6% of the Russian market. In 2005 Regent-Office launched on the market NOTA private label (office, photo and color paper, envelopes). In 2006 the company expanded its line of business by purchasing the folder-making production with an output of more than 50 million files with perforation or more than 1 million folders made of rigid plastic per year. At the beginning of 2007 Regent-Office extended its range of office products twice by buying brand LAMARK.

"Kanzler" supplies to Moscow companies everything they need for their offices to function: paper, stationery goods, office machinery, office furniture, etc. Kanzler is developing service share of its business rendering personalizing and printing services based on its own production facilities. It is among the five leaders of the corporate services market of Moscow.

"Regent – Stretch" produces and sells stretch films. The first production line was put into commission in the year 2000, the second one – in January 2004, the third one - in June 2006 and the fourth – in July 2008. As of this time, Regent-Stretch is the largest producer of stretch films in Russia. Producing 45 000 tons of stretch films annually, company holds 38% of the market.

"Regent – Neotex" represents a new area in the holding`s business. On February 26, 2004, Regent began producing, in Russia, synthetic spun-bond fabrics. Production buildings with the combined floor area over 50 000 square meters will be built in the vicinity of Moscow. July 2008 - Launch of the first line of Reifenhauser GmbH and Co. KG REICOFIL R3 SMXS 3200, with the capacity of 8,500 tons/year

Holding Company "Regent" and all its business divisions have the ISO 9000 certificates.

High Production and Service Quality Level

Holding Company "Regent" is the distributor of products from the leading companies-manufacturers of Scandinavia, Western Europe and South-East Asia. In the range of products of the Holding Company there are only well-known and the most popular brands on the Russian market, for example, APLI, Wasch, DURABLE, ZOOM, Rapid, Folex, Hansawerke, Helit, Staedtler, Edding, Esselte, etc. It means, firstly, that only high-quality goods are offered to customers, and, secondly, "Regent" deals with direct shipments only, that effects positively the cost of goods. It makes "Regent" profitable to work with for shops and wholesalers.

Holding Company "Regent" is flexible and dynamical in its reactions to changes of the market: it new goods are being constantly included in its range of products and the company is increasing its range of services. All these measures and changes are carried out according to the clients’ demands. In accordance with this policy the realization of one of the most actual and interesting projects for today is being fulfilled in Holding Company "Regent", that is the introduction of CRM (Client Relationship Management - management of mutual relations with clients).

Regional expansion

"Regent" has been paying great attention to the development of its regional network. For today 14 regional subsidiaries have been successfully functioning in cities of Russia.

Presence of subsidiaries of Holding "Regent" in regions helps to solve all the questions quickly and effectively concerning purchase of high-quality materials for advertising and polygraphic industry, manufacturing of packaging and labels, the large assortment of office papers and stationery, stretch-film.

Reputation

Our best recommendations are our clients’ names. Among our constant clients are the famous Russian and foreign companies, and also the state and official bodies: the government of the Russian Federation, the State Duma of the Russian Federation, the mayoralty of Moscow, the Embassies of France, Sweden, the USA, Germany, Bulgaria, companies: Bayer, "Saving Bank", "Miel-nedvizhimost", TNT, DHL, "Vympelkom", Coca-Cola, "Liniya Grafic", "LBL", "Protek", "Moskovsky Dom Knigi", "Perekrestok”, ТF "Voskhod-ТМ", "Dom Delovoj Knigi" and many others.

ANASTASIA VYSOTKINA, General Director of Regent Holding Company.

“Just like many of our counterparts on the advertisement market, we started up in a situation of acute shortage of paper supply. A batch less than a carload of printing material for a limited printing-run was kind of a problem. This problem had to be resolved, one way or other”.

Someone else would have let things go at that, but Anastasia Vysotkina is not such kind. She decided to eliminate the problem by opening up a new line of company business – dealing in the printing grade of paper. Buying in the first the 10-ton consignment of paper to be format-cut, the would-be managing director of the biggest paper wholesaler sold it successfully in small batches, thus predetermining the future specialization of REGENT.

Comment

ANASTASIA VYSOTKINA, General Director of Regent Holding Company

"One of the advantages of Holding "Regent" is its young, ambitious and initiative staff. When the team is full of enthusiasm and confident in their capabilities, nothing seems impossible. We have always been keen on innovative work, zealously studying, adapting, and applying foreign experience. It is this youthful eagerness that has been invaluable in scoring our goals. The fervor and determination of our staff members came in really handy at the initial stages of our company’s formation”.

In those early days the printing materials market was dominated by exceptionally big suppliers, while the low volume market for minor consignments of paper and cardboard was rapidly growing. In these new market conditions REGENT was able to find the right sector of the market, to quickly adapt to the new “rules of playing”, and to realize that the pledge of success is in the utmost fulfillment of customers’ demands.

In promoting its sales REGENT holds a massive TV advertisement campaign, launching its commercials promptly as soon as popular TV serial ends. The commercial yield from this practice is really astounding: our office phones often get red hot because of a squall of customers’ calls. The main result has been the following. When on a business mission to Saint-Petersburg, the managing director of FinBoard company saw our TV commercial and straight away got in touch with its authorized dealership in Russia to find out why it did not have business contacts with such a big and prominent firm as REGENT. As a result, a long-term contract with FinBoard was signed in no time at all. This was the way REGENT came by its first foreign business partner. As a follow-up to that initial success the Holding Company is at present constantly dealing with 30 major European producers of paper, cardboard, and office supplies.

ALEXANDER SERBIN, Managing Director of “Regent-Office” Division.

“Our suppliers’ proposal regarding the need to implement a new brand of office paper on the Russian market was a serious challenge for us. And we accepted this challenge: in a couple of years the totally new brand of paper came to enjoy broad popularity. Of course, it wasn’t solely the merit of the hard and professional work of REGENT’s staff in promoting the new product through a well-established distribution network. The quality of ZOOM produced by one of Stora Enso concern’s enterprises has always been exquisite. And after the technological improvements performed by the manufacturer in 1999 this quality is actually second to none”.

ELENA SUBBOTINA, Head of Moscow Sales Office, “Regent-Art” Division

“It is only now that the word “brand” is familiar to practically every serious Russian businessman. Seven years ago this notion was not just new – it was revolutionary. It was truly uphill work – promoting your own trademark on the highly conservative printing market. However, with the progress of time, the correctness of this policy was getting ever more evident. As a result, not only does REGENT hold the most popular brand of coated paper - VELART. Having realized a lot earlier than others that tomorrow is with brands, the Group of Companies got a decisive competitive edge against its rivals”.

Now REGENT has exclusive rights to brands as follows: VELART and Mediaprint (coated paper, Stora Enso); a collection of text-and-cover papers manufactured by ArjoWiggins, GMUND, Meersen&Palm, Thibierge&Comar; Loomy Label (label paper, Stora Enso); Go-Print (label paper, Ahlstrom); “G-Print” (all-purpose coated paper, Stora Enso).

ANASTASIA VYSOTKINA, General Director of Regent Holding Company

“In 1995 design text-and-cover paper brands on the Russian printing market were something like Rolls-Royce for the automobile industry. The introduction of such an expensive, unusual and elite product into our assortment was a rather challenging move. We were the pathfinders, and luck was with us – Kaschmir produced an upheaval on the market of advertising printing materials. Literally thousands of newly founded Russian businesses chose Kaschmir to represent their corporate style. The volume of sales was unprecedented”.

Currently, alongside with other collections of Kaschmir producer, the German factory GMUND, (Havana, Tatyana, Grand Style, Transparence, GMUND Colors), REGENT represents on the market the products of ArjoWiggins (RIVES collection of text-and-cover papers), Meersen (Diabolo collection), and a young company Thibierge&Comar (Chromatico collection of colored tracing papers).

VLADIMIR KLOKOV, Managing Director of “Kantsler” Division

“Our motto is «We don’t sell stationery, we secure your tranquility and good humor». The emergence on the Russian market of a service like complex provision of companies with trouble-free and efficient operation of their offices is a regular stage of business community evolution in our country. Companies offering this kind of services are a typical feature of the present day world market. We adopt their business experience incessantly expanding our range of products and improving the service system infrastructure. Currently, for instance, there’s an ever-growing demand for such services rendered by UTS Kantsler as fulfilling special orders. If any office article is missing from our inventory but is needed by the customer, our specialists will accomplish an exclusive purchase either on the local or overseas market”.

Today, the only thing to do for UTS Kantsler’s customers is to make the choice in the catalogue of 4.000 names and place an order for the equipment, paper and office supplies required by phone or by e-mail with one of the sales offices of the Unified Trade System. If a customer does not have regular discounts, the UTS Kantsler’s executive will offer a price quotation for the specific order, make out the invoice and specify convenient time for goods delivery.

SVETLANA MERZLYAKOVA, Director on Business Development of Regent Holding Company

“In its regional policy REGENT initially placed greater store with larger printing enterprises all around Russia, those who could afford to buy in paper in Moscow, as well as with wholesalers dealing in paper and office supplies. However, starting with 1997 we endeavored to actively build a network of regional affiliated branches. On opening up 11 branches in areas with a more advanced economy, we got closer to our clients. At present we are in a position to offer the full mix of printing materials and office supplies from any branch stock-house, to promptly respond to changes on the local market, and to render a wider range of services. The experience gained by the company in organizing goods sales and promotion is being disseminated among the staff-members of each branch, which endows them with a capability of being kind of emissaries spreading the high standards of services and trade organization in their respective locations”.

ELENA SUBBOTINA, Head of Moscow Sales Office, “Regent-Art” Division

“The growing printing market, emerging and rallying new printing-houses, advertisement agencies, and publishing houses required special attitudes and peculiar services in dealing with them. That was why Regent-Art Trading System was established. Printing materials are a special and delicate kind of goods that involves specific delivery and warehouse processing techniques. Nonetheless, the range of products carried by the company has been expanding year out. Therefore, our customers do need a lot of information consultancy. This is the reason why all of our executives have to be highly qualified guides into the realm of paper for them. Regent-Art is regularly holding seminars to keep our customers in the know as to novelties, their consumer value and printing peculiarities. Paper is our trade. That we are high professionals in this trade is confirmed by the fact that leading Russian printing-houses involved in advertising printing and in label and packaging manufacture have chosen Regent-Art as their main supplier. And their number is constantly growing”.

ELITE program carried out within REGENT is aimed at integrating the whole infrastructure of the Group of Companies including territorially remote ones: warehouses, cartage services, and purchasing units. This integrated system makes it possible to accomplish an on-line monitoring and controlling of the current situation in goods flow, the fulfillment of customers’ orders, as well as to get financial and sales reports.

ELENA GRISHINA, Executive Director of Regent Holding Company

“One of the biggest problems any rapidly developing trading entity has to confront is the creation and maintenance of a unified information space, joint use of distributed data in a time-sharing mode, and complex automation of business processes. Solving problems like these poses a grave challenge for any company. Not only does working within the “Elite” management environment rid the executives of doing routine technical jobs, but it also makes them feel as an integral and indispensable part of a unified, highly organized system named REGENT.”

In accordance with its habit of “promptly responding to consumer demand and offering products at competitive prices” in late 2000 REGENT starts up the production of stretch-film on a specialized processing line supplied by the Italian firm Bielloni Castello Spa. The high efficiency of this production line (up to 500 kg of film per hour or 3.000 tons of film per year) has made REGENT the first major producer of stretch-film in Russia. It was with particular caution that the experts of the Group of Companies looked at the choice of raw materials suppliers to ensure high quality film.

SVETLANA MERZLYAKOVA, Director on Business Development of Regent Holding Company, Managing Director of “Regent-Stretch” Division

“We decided on using raw materials originating solely from leading suppliers like Dow Chemical, Exxon Mobil Chemical. It is these suppliers and compositions that are used by the leading European manufacturers of stretch film. Looking ahead, we are planning on becoming an exporter of stretch film. This will open up new vistas for our business development”.

In the year 2000 our already broad range of office supplies was further expanded with the Technis brand of office paper. Thus, its producer, International Paper concern (Svetogorsky Pulp and Paper Mill, Russia), worthily continued the list of REGENT’s partners: Stora Enso, Durable, Esselte, Bong, Edding, Folex, Raflatac, Apli, Inoxcrom, Stanger, Van Houtum&Palm, Universal.

In mid-2000 a new paper brand G-Print made its appearance on the Russian printing market.

The range of office supplies is broadened with the inclusion of products from South-East Asia. REGENT is arranging direct shipments from world-famous Asian suppliers like Aidata, Taiwan.

ALEXANDER SERBIN, Managing Director of “Regent-Office” Division till 2006

“It is common knowledge that for quite some time there had existed some kind of prejudice against goods manufactured in South-East Asia due to inferior quality of some of them. That’s why Regent Holding Company displayed cautiousness when selecting suppliers from that part of the world. Only the best of the best were chosen, primarily manufacturers, whose produce is noted for high quality and who enjoy a well-established reputation in European countries”.

The new subsidiary in Minsk got a sonorous name of Regent BelAvangard. It was already a fourteenth subsidiary of the company and the third one having been launched in the C.I.S countries. In its mix of products it carries office paper, printing materials, and stretch-film.

NIKOLAY ARTSISHEVSKY, Managing Director of “Regent-Art” Division in 2003 - 2004

The assortment and pricing policy of Regent Holding Company is quite competitive on the Belarus market and ensures an optimal choice of goods and high quality services. The launching of this branch makes it possible to improve the conditions of joint work with our partners from Belarus and to reduce the time and transportation costs”.

On 7 March 2003 the ISO 9000 Certificate Award ceremony took place in REGENT’s Head office. The Certificate was handed in by Mr. Konstantin Timoshechkin, BVQI Executive Director in Russia and IRCA registered Head Quality Assurance Auditor.

KONSTANTIN TIMOSHECHKIN

“As of now, only just a few Russian companies have been certified by ISO, and a really small proportion of those hold a certificate for a complete package of services. The granting of ISO 2000 Certificate testifies to the recognition of the fact that Regent Holding Company’ Quality Management System is in full compliance with international standards. It consolidates the company’s standing on the world market. Being a great honor to us, this privilege brings along enormous responsibility as from now on we are obliged to conform to the high service standards pledged by us.”

Comment

SVETLANA MERZLYAKOVA, Managing Director of "Regent-Stretch" Division

“The acquisition of new hi-tech equipment and receipt of ISO 9001-2000 Certificate in the year 2003 guarantees superior quality of the Regent-Stretch film and also places the company in one line with the leading European manufacturers”.

In 2003 it has already been ten years since the promotion of the exclusive brand of the office paper ZOOM started on the Russian market.

ALEXANDER SERBIN, Managing Director of “Regent-Office” Division till 2006

“Our partner relationship with the Finnish concern Stora Enso, producer of ZOOM, has already lasted for 10 years: the first shipment of this brand to Russia was made in March 1993. Main festive ceremonies on this occasion were timed to KantsExpo – Autumn’2003 exhibition, the well-known event on the stationery market”.

Commentary

SVETLANA MERZLYAKOVA, Managing Director of "Regent-Stretch" Division

"Carefully choosing the partner for this project, we have paid special attention to questions of quality of all the system as a whole. The operational safety, guaranteed excellent quality of film and structure of a roll, high efficiency and reliability - here are the four major parameters for us. Production lines of SMS Folientechnik allow to reach these parameters uncompromisingly".
In February Holding “Regent” started the realization of the project on manufacturing nonwoven materials (spunbond) in Russia.

Commentary

ANASTASIA VYSOTKINA, General Director of Regent Holding Company

"Import to Russia of sanitary-and-hygienic and medical products consisting on 95% of nonwoven materials, was estimated as more than 20 thousand tons in 2003 and has the stable tendency of growth. In conditions when the largest European companies open their manufactures in our country, the young market of synthetic nonwoven materials has the brilliant future".

Comment

ANASTASIA VYSOTKINA, the General Director of Regent Holding Company

“A set of all elements of the firm style is, first of all, reflection of individuality of the company. The holding company has entered into that stage of its development when it is necessary to have a uniform ideology and visualization for all business which will unite various directions and will emphasize major principles of our job - leadership and innovation, which gives us the possibility to be successful and dynamical, actively to master new markets”.

Comment

SERGEY IGNATYEV, the managing director of “Regent-Office”

“The whole line of the goods “Notа” organically combines such characteristics as price and quality. We place orders for manufacture of office goods under the brand “Nota” only at factories of leading European manufacturers such as Storа Enso (Finland), BONG (Sweden), Favini (Holland).”

Comment

SVETLANA MERZLYAKOVA, the managing director of “Regent-stretch”

“Increasing quantity we do not forget about quality, after all the basis of our offer is to provide of stability of operation of our clients and rational use of packing materials by them”.

Comment

ANASTASIA VYSOTKINA, the General Director of Regent Holding Company

“It is one more step in realization of strategic plans of “Regent”. By 2009 we want to achieve that the share of our industrial projects would reach 50 % in the total turnover of the holding company.”